Raws li tib neeg them nyiaj ntau thiab ntau dua rau kev tiv thaiv ib puag ncig, kev noj qab haus huv thiab kev ua neej nyob ruaj khov, cov nplej tiaj tus cutlery teeb, raws li hom tshiab ntawm ib puag ncig tus phooj ywg tableware, tau maj mam tau txais kev nyiam ntawm cov neeg siv khoom.Nplej ca cutlery setstau dhau los ua tus nyiam tshiab hauv kev lag luam tableware nrog lawv cov yam ntxwv, degradable thiab environmentally friendly. Tsab ntawv xov xwm no yuav tshawb xyuas qhov kev lag luam sib txawv ntawm cov nplej tiaj tus cutlery, nrog rau kev xav tau ntawm kev lag luam, kev tsim kho thev naus laus zis, kev sib tw toj roob hauv pes thiab lwm yam, los muab kev siv rau qhov cuam tshuam.cov tuam txhabthiab investor.
2. Cov yam ntxwv ntawmnplej tiaj cutlery teev
(I) Ntuj thiab ib puag ncig tus phooj ywg
Nplej ca cutlery sets yog tsuas yog ua los ntawm tej yam ntuj tso ntaub ntawv xws li hom qoob mog straw, tsis muaj teeb meem tshuaj, thiab yog environmentally phooj ywg. Tom qab siv, lawv tuaj yeem raug degraded thiab yuav tsis ua phem rau ib puag ncig.
(II) Kev nyab xeeb thiab kev noj qab haus huv
Nplej ca cutlery sets tau raug soj ntsuam nruj me ntsis thiab muaj ntawv pov thawj thiab ua tau raws li cov qauv kev nyab xeeb khoom noj. Nws tsis muaj cov tshuaj phem xws li cov hlau hnyav thiab cov yas yas, thiab yuav tsis ua rau tib neeg noj qab haus huv.
(III) Lub teeb thiab ruaj khov
Nplej ca cutlery teeb yog lub teeb yuag thiab yooj yim nqa thiab siv. Nyob rau tib lub sijhawm, lawv muaj lub zog siab thiab ua haujlwm ntev thiab tuaj yeem tiv taus qee qhov siab thiab cuam tshuam.
(IV) Zoo nkauj thiab zam
Cov qauv tsim ntawm cov nplej tiaj tus cutlery teeb yog yooj yim thiab dav, nrog cov xim ci thiab ib qho kev nkag siab ntawm kev zam. Nws tuaj yeem ua tau raws li cov neeg siv khoom xav tau rau tus kheej thiab kev zoo nkauj.
3. Kev soj ntsuam kev lag luam xav tau
(I) Txhim kho kev paub txog ib puag ncig
Nrog rau qhov hnyav zuj zus ntawm cov teeb meem thoob ntiaj teb ib puag ncig, tib neeg qhov kev thov rau ib puag ncig cov khoom lag luam tseem nce ntxiv. Raws li ib puag ncig tus phooj ywg tableware, nplej tiaj tus cutlery teeb tau raws li cov neeg siv khoom 'nrhiav kev ua neej nyob ib puag ncig, yog li kev lag luam xav tau txuas ntxiv.
(II) Txhim kho kev paub txog kev noj qab haus huv
Tib neeg txoj kev saib xyuas kev nyab xeeb thiab kev noj qab haus huv tseem nce ntxiv, thiab lawv cov kev xav tau rau kev nyab xeeb thiab kev nyiam huv ntawm cov tais diav kuj tau nce siab dua. Nplej ca cutlery sets tsis muaj cov tshuaj phem thiab ua tau raws li cov qauv kev nyab xeeb ntawm cov zaub mov, yog li lawv nyiam los ntawm cov neeg siv khoom.
(III) Kev nce ntawm kev ncig xyuas thiab kev ua si sab nraum zoov
Nrog kev nce ntawm kev ncig xyuas thiab kev ua si sab nraum zoov, tib neeg qhov kev thov rau cov khoom siv txawb nqa tau thiab ib puag ncig tus phooj ywg tseem nce ntxiv. Nplej ca cutlery teeb yog lub teeb yuag, nqa tau yooj yim, thiab tsim nyog siv rau hauv kev ncig xyuas thiab kev ua si sab nraum zoov, yog li kev lag luam xav tau txuas ntxiv.
(IV) Kev txhawb nqa ntawm tsoomfwv txoj cai
Txhawm rau tiv thaiv ib puag ncig thiab txo cov pa phem, tsoomfwv ntawm ntau lub tebchaws tau qhia ntau txoj cai los txhawb kev siv cov khoom noj khoom haus ib puag ncig. Raws li ib puag ncig tus phooj ywg tableware, cov nplej tiaj tiaj cutlery tau txais kev txhawb nqa los ntawm tsoomfwv cov cai, yog li kev lag luam kev cia siab yog dav.
IV. Technological innovation tiam sis
(I) Cov khoom siv tshiab
Kev loj hlob ntawm cov ntaub qhwv straw tshiab
Tam sim no, hom qoob mog flatware yog tsim los ntawm cov ntaub ntawv ntuj xws li nplej straw. Txhawm rau txhim kho kev ua tau zoo thiab kev ua tau zoo ntawm cov khoom, cov tuam txhab tau tsim cov ntaub ntawv tshiab cov nplej straw, xws li cov khoom siv ntxiv cov nplej straw, cov khoom siv tshuaj tua kab mob nplej straw, thiab lwm yam.
Tshawb nrhiav lwm yam khoom siv ntuj tsim
Ntxiv nrog rau cov nplej straw, cov tuam txhab tseem tab tom tshawb nrhiav lwm yam khoom siv ntuj tsim, xws li pob kws hmoov nplej, xyoob fiber ntau, thiab lwm yam, ua rau cov khoom noj khoom haus zoo nkauj. Cov ntaub ntawv ntuj no muaj lawv tus yam ntxwv thiab qhov zoo thiab tuaj yeem ua tau raws li qhov xav tau ntawm cov neeg siv khoom sib txawv.
(II) Cov txheej txheem ntau lawm innovation
Kev txhim kho ntawm cov txheej txheem molding
Tam sim no, cov txheej txheem ntawm cov nplej flatware feem ntau suav nrog kev txhaj tshuaj molding, kub nias molding, thiab lwm yam. Txhawm rau txhim kho cov khoom zoo thiab kev ua haujlwm ntau lawm, cov tuam txhab tau txhim kho cov txheej txheem molding, xws li siv cov cuab yeej siv tshuaj molding, optimizing kub nias molding tsis. , lwm.
Taw qhia cov cuab yeej siv hluav taws xob ntau lawm
Nrog rau kev nce ntxiv hauv cov nqi zog, cov tuam txhab tau qhia cov khoom siv hluav taws xob ntau lawm los txhim kho kev tsim khoom thiab txo cov nqi tsim khoom. Cov khoom siv hluav taws xob ntau lawm tuaj yeem paub txog kev tswj hwm ntawm cov txheej txheem tsim khoom thiab txhim kho cov khoom zoo thiab ruaj khov.
(III) Cov khoom tsim tawm tshiab
Tus kheej tsim
Raws li cov neeg siv khoom xav tau cov khoom lag luam tus kheej tseem nce ntxiv, cov tuam txhab lag luam tab tom ua tus kheej tsim, xws li kho cov qauv tableware thiab xim. Kev tsim tus kheej tuaj yeem ua tau raws li cov neeg siv khoom tus kheej xav tau thiab nce tus nqi ntxiv ntawm cov khoom.
Multifunctional tsim
Txhawm rau txhim kho kev ua tau zoo thiab kev yooj yim ntawm cov khoom, cov tuam txhab tau tsim cov khoom siv ntau yam, xws li tsim cov khoom siv rooj zaum nrog cov khoom siv xws li cov thawv ntawv tais diav thiab cov hnab ntim khoom noj, uas yooj yim rau cov neeg siv khoom nqa thiab siv.
V. Kev soj ntsuam ntawm kev sib tw qauv
(I) Tam sim no qhov kev sib tw ua lag luam
Tam sim no, cov nplej tiaj tus tableware teeb ua lag luam muaj kev sib tw heev, thiab cov hom tseem ceeb yog [Hom Lub Npe 1], [Hom Lub Npe 2], [Hloov Npe 3], thiab lwm yam. Cov hom no muaj qee qhov sib txawv ntawm cov khoom zoo, nqe, hom kev paub, thiab lwm yam, thiab lawv cov kev lag luam sib koom kuj txawv.
(II) Competitive advantage analysis
Brand kom zoo dua
Qee lub npe nrov muaj npe nrov thiab muaj koob npe nrov hauv kev ua lag luam, thiab cov neeg siv khoom muaj kev ntseeg siab rau lawv cov khoom. Cov hom no tuaj yeem ua rau kom muaj kev lag luam ntawm lawv cov khoom los ntawm kev lag luam thiab kev txhawb nqa.
Khoom zoo kom zoo dua
Qee lub tuam txhab tsom mus rau cov khoom lag luam zoo, siv cov khoom zoo raw khoom thiab cov txheej txheem ntau lawm los tsim cov khoom lag luam zoo nplej tiaj tus tableware. Cov khoom no muaj kev sib tw heev hauv kev ua lag luam.
Nqe kom zoo dua
Qee lub tuam txhab muab cov khoom lag luam qis qis qis los ntawm kev txhim kho cov txheej txheem ntau lawm thiab txo cov nqi tsim khoom. Cov khoom lag luam no muaj qee qhov kev sib tw hauv cov lag luam tus nqi-rhiab heev.
Innovation kom zoo dua
Qee lub tuam txhab tsom mus rau kev tsim kho thev naus laus zis thiab cov khoom tsim kev tsim kho tshiab, thiab txuas ntxiv tso tawm cov khoom tshiab thiab cov haujlwm tshiab kom tau raws li cov neeg siv khoom xav tau. Cov tuam txhab no muaj zog innovation zoo hauv kev ua lag luam.
(III) Competitive Strategy Analysis
Lub tuam tsev
Cov tuam txhab tuaj yeem txhim kho kev paub txog kev lag luam thiab lub koob npe nrov thiab tsim kom muaj lub npe zoo los ntawm kev lag luam thiab kev txhawb nqa. Lub tuam txhab tuaj yeem suav nrog kev tshaj tawm, kev sib raug zoo rau pej xeem, kev tshaj tawm kev lag luam thiab lwm yam.
Cov khoom tsim tawm tshiab
Cov tuam txhab lag luam tuaj yeem tshaj tawm cov khoom tshiab thiab cov haujlwm tshiab los ntawm kev tsim kho thev naus laus zis thiab cov khoom tsim tshiab kom tau raws li cov neeg siv khoom xav tau. Cov khoom lag luam tshiab tuaj yeem txhim kho qhov tseem ceeb ntawm kev sib tw ntawm cov lag luam thiab nthuav dav kev lag luam.
Tus nqi zoo
Cov tuam txhab tuaj yeem tsim cov tswv yim tsim nqi tsim nyog raws li kev xav tau ntawm kev lag luam thiab kev sib tw. Cov tswv yim tsim nqi tuaj yeem suav nrog cov tswv yim nqi siab, cov tswv yim nqi qis, cov tswv yim sib txawv ntawm tus nqi thiab lwm yam.
Channel expansion
Cov tuam txhab tuaj yeem nce kev lag luam kev lag luam ntawm cov khoom lag luam los ntawm kev nthuav cov kev muag khoom. Kev nthuav dav channel tuaj yeem suav nrog kev muag online, muag offline, hla ciam teb e-lag luam thiab lwm yam.
VI. Txoj Kev Loj Hlob
(I) Market Size Forecast
Nrog rau kev txhim kho ntawm ib puag ncig kev paub, kev paub txog kev noj qab haus huv, kev nce ntawm kev ncig xyuas thiab kev ua si sab nraum zoov, thiab kev txhawb nqa ntawm tsoomfwv cov cai, kev lag luam xav tau cov nplej tiaj tus cutlery yuav txuas ntxiv mus. Nws cia siab tias kev ua lag luam loj ntawm cov nplej tiaj tus cutlery teeb yuav tuav tus nqi loj hlob sai nyob rau ob peb xyoos tom ntej no.
(II) Kev Tshawb Fawb Txog Kev Txhim Kho
Cov khoom siv high-end
Raws li cov neeg siv khoom xav tau rau cov khoom lag luam zoo thiab kev ua tau zoo txuas ntxiv mus, cov nplej tiaj tus cutlery teeb yuav txhim kho nyob rau hauv cov kev taw qhia ntawm high-end. Cov khoom siv high-end yuav siv cov khoom siv raw zoo dua thiab cov txheej txheem ntau lawm, nrog rau kev ua tau zoo thiab zoo.
Brand Concentration
Raws li kev lag luam kev sib tw intensifies, cov nplej tiaj tus cutlery teeb ua lag luam yuav maj mam tsim nyob rau hauv cov kev taw qhia ntawm hom concentration. Qee lub npe nrov npe yuav tuav lub lag luam loj dua los ntawm kev tsim txiaj ntawm lawv cov khoom lag luam zoo, cov khoom lag luam zoo thiab cov txiaj ntsig kev tsim kho tshiab.
Channel Diversification
Nrog rau txoj kev loj hlob thiab nrov ntawm Internet technology, cov kev muag khoom ntawm cov nplej tiaj tus cutlery teeb yuav maj mam tsim nyob rau hauv cov kev taw qhia ntawm ntau haiv neeg. Kev muag khoom hauv online yuav dhau los ua ib qho ntawm cov kev muag khoom tseem ceeb, thaum kev muag khoom offline, hla ciam teb e-lag luam thiab lwm txoj hauv kev tseem yuav nthuav dav ntxiv.
Application teb expansion
Daim ntawv thov teb ntawm cov nplej tiaj tus cutlery teeb yuav maj mam nthuav. Ntxiv nrog rau kev noj mov hauv tsev neeg, kev mus ncig thiab kev ua si sab nraum zoov, nws tseem yuav siv rau hauv tsev so, tsev noj mov, tsev kawm ntawv thiab lwm qhov chaw.
VII. Xaus
Raws li hom tshiab ntawm ib puag ncig tus phooj ywg tableware, nplej tiaj tus cutlery teeb yog ntuj thiab ib puag ncig tus phooj ywg, nyab xeeb thiab noj qab haus huv, hnav thiab ruaj khov, zoo nkauj thiab zam, thiab ua tau raws li cov neeg siv khoom siv kev tiv thaiv ib puag ncig, kev noj qab haus huv thiab kev noj qab haus huv. Nrog rau kev nthuav dav ntxiv ntawm kev lag luam xav tau, kev nce qib ntawm thev naus laus zis tshiab thiab kev ua kom zoo dua qub ntawm kev sib tw toj roob hauv pes, cov nplej tiaj tus cutlery teeb kev lag luam yuav ua rau muaj kev nthuav dav dav. Cov tuam txhab tsim nyog thiab cov tub ua lag luam yuav tsum tuav lub sijhawm, nce kev tsim kho thev naus laus zis thiab kev tsim khoom lag luam, nthuav dav kev muag khoom, thiab txhim kho cov khoom lag luam zoo thiab cov kev pab cuam kom tau raws li cov neeg siv khoom xav tau thiab ua tiav kev txhim kho kev lag luam.